Embrace change. Some may argue that in these complex times fundamental topics such as climate change, gender equality, income equality and social stability need to be “services” rendered by governments and organizations. Some may say that change comes from cautious actions of concerned individuals. Some might argue, that in order to see fundamental change within the foreseeable future we need to leave everything to IT based automatization. Others may say that the foundation of fundamental change is a complete renunciation of the ways we as mankind propagated for the last whatsoever amount of years. What I fundamentally contradict is arguments, that imply that change is driven by abstinence. I suggest finding a rather positive, tech-driven narrative that focuses on peoples’ wants in order to achieve sustainable change. Rather than promoting speed limits to achieve minimal CO2 reductions one should envision a safe, self-driving car that makes 300kph, flies and absorbs CO2 along the way... Apart from abstinence I think that all of the above are highly relevant parts of the equation, the constant conflict between competing and oftentimes colliding concepts to solve above issues in itself is fascinating. I firmly believe that the homogenization of these concepts within this highly relevant decade is crucial and the developing compromise will be the fabric out of which a contemporary cultural and societal framework in which humanity prospers will be woven. One thing which I’m completely certain of is that this framework will include massive technological enhancements in form of or fueled by intelligent physical things, propper strategic solutions and design to visualize and make enhancements tangible. These three will also be the driving force behind innovational impact. In many cases impactful innovation is still very much a subcultural phenomenon (although it finds massive attention by large corporations, organizations and governments), which is influenced by (amongst many) contemporary youth culture, environmental movements, startup culture, contemporary art and design, garage innovators and the maker movement. Again, lots of interlinking and oftentimes colliding movements, phenomenons and concepts that one day may be consolidated by trustful entities. I think that brands will play a significant role in this respect. As peoples' trust is tending to move away from governments and towards brands which practice goal-oriented corporate citizenship openly, brands need to decide whether they want to play an active role or remain inactive with the implied risk of becoming dull. I strongly advise brands to play an active role within the upcoming transformation of business. I've had the unique fortune to be and have been immersed in transformational (innovation / business) processes throughout my career and especially at Tatcraft and I’m honored to partake in coming experiences that maybe someday lead to the above mentioned cultural and societal framework.
In order to target innovational, cultural and commercial impact, Tatcraft was formed as a platform ecosystem that seeks to make transformative ideas happen. On the foundation of our three core pillars, strategy, engineering and design, our co-creation partners and us incubate promising projects, as well as work with and support impact firms - always with innovation, culture, creation and commercialization in focus.
innovation to culture
We avidly promote and see ourselves as a part of a new innovation narrative, which infuses people-centred (tech-based) innovation into cultural movements. Therefore enabling a future that co-exists with nature.
culture to innovation
We include cultural phenomenons, zeitgeist and relevant societal topics into the innovation process in order to fuel people centered innovation.
Project development platform provider & group parent
Our target is to use our creative energy and assets in order to accelerate the transition into a beautiful, people-centered & tech-based future that coexists with nature.
We Help transformative ideas to become impactful We help transformative ideas to become impactful businesses businesses.
Enable creators to become innovators.
THE TATCRAFT VALUE CREATION TOOLBOX
Concepts & Business Development + Organizational Design
R&D & Engineering + Product Design
Visiual Identity & Web Development + Brand Design
Marketing & Distribution
+ Brand Execution
Materials & Sourcing + Product Execution
360° holistic project development + brandbuilding + business development
01 incubate projects that drive impact 02 work for / with impact firms 03 build network engagement 04 deploy activating stories
Team Lead & Sales Manager?
Sinan is integral part of our distribution and business development teams. His affinity to culture, lifestyle and fashion ensures cultural fit within our innovation processes. Adiditionally, Sinan heads most of our Co-operations. Since 2020 Sinan is also co-founder of on Tatcraft affiliated startup. Before joining Tatcraft Sinan studied Business Law at University of Applied Scinences Frankfurt.
Co-Founder & CEO Geschäftsführer
Fabian is a serial entrepreneur. He founded Tatcraft and is co-founder & investor of several startups. Before founding Tatcraft, Fabian spent 12 Years in Investment Banking and Private Equity where he headed multiple transactions and served national and international investors.
Co-Founder & CTO Geschäftsführer
Tim is a serious engineer. He’s not only very adept at engineering, he also understands the entrepreneurial journey and is therefore able to support corporate growth from a business perspective. Tim is also co-founder and engineering power behind several startups. Before Tim swapped a corporate engineering career to co-found Tatcraft.
Creative Director & Head of Design
Alina is an illustrator and designer with an incredible feel for meaningful, strategic Design that transports and therefore makes corporate value and startup impact tangible. Next to Tatcraft she’s the creative force and co-founder behind several startups. Before joining Tatcraft Alina worked for well known advertising and design agencies where she served large multinational clients.
Team Lead & Co-Head of Distribution
Sinan is integral part of our distribution and business development teams. His affinity to culture, lifestyle and fashion ensures cultural fit within our innovation processes. Additionally, Sinan heads most of our Co-operations. Since 2020 Sinan is also co-founder of on Tatcraft affiliated startup. Before joining Tatcraft Sinan studied Business Law at University of Applied Sciences Frankfurt.
Senior Key Account & Managerchief Advisor/Council
Bernd ist Chief Advisor / Councel. Als absoluter Industrieveteran ist Bernd Ansprechpartner für unsererKunden und hilft / berät / fördert intern unsere OperationTeams. Seinen riesigen Erfahrungsschatz erlangte Berndals COO bei J. Walter Thompson und als ManagingDirector bei Saatchi & Saatchi X.
01 - WE NEED TO BE FAIR. BORDERS ARE A FICTIVE CONCEPT ANYWAYS. 02 - WE NEED TO MAKE EVERY PROJECT COUNT. 03 - WE NEED TO EMBRACE DECENTRALIZATION. 04 - WE NEED TO BUILD NEW HARDWARE 05 - WE NEED TO DESIGN TRUTHFULLY SUSTAINABLE PRODUCTS. 06 - WE NEED TO BE IN A PERMANENT BETA STATE OF MIND. 07 - WE NEED TO PRODUCE REALLY EFFICIENT. 08 - WE NEED TO COLLABORATE, COOPERATE AND FIND PARTNERS. 09 - WE NEED TO EMBRACE LONG TAIL MARKETS. 10 - THE TIME HAS COME AGAIN TO PRODUCE PROFOUND AND QUALITATIVE.
Hardware is hard. Back in 2015 when Fabian (one of the founders) still worked as a Private Equity Manager, he got into contact with the upcoming Internet of Things and Smart product market and quickly found out, that early stage startups as well as SME’s where having a hard time to bring smart, intelligently connected and well designed Products to market. As to his analysis established mindsets (rather less agile) and the complexity of the hardware-prototyping-process (highly fragmented) where major reasons for struggeling. Therefore Tatcraft as a physical space in Frankfurt has been found in 2016 by Fabian and Tim for the purpose of democratizing the process of developing and producing (intelligent) physical things. A space, heavily equipped with high (and low) tech machinery and workshop infrastructure which encourages enthusiasts, product developers, designers, startups and established companies to create prototypes and produce small batches in agile manner and efficiently. The Tatcraft team quickly found out that this unique infrastructure as well as the processes that have been established, enabled Tatcraft to seek and reach bigger goals...